Unit 1 - WHAT IS GRAPHIC DESIGN?

The future of virtual reality

Inition, a London company, has been investigating the potential of real-time 3D-graphics in immersive visualization for the last twelve years. The technology allows you to look around and walk through computer-simulated environments and has long been used in medical and military applications – training surgeons and treating troops with post-traumatic stress disorder. But the prohibitive price of headsets (around £50,000) always prevented it from reaching a mass audience.
That will change with a new headset aimed at the gaming market, which will have a price of about £150–250 when it's released next year. Inition have received one of the development models, and they are very excited. "It's going to be amazing," says Jo Tims, who works at Inition. "Not only for gaming, but for other applications like architectural simulation. It completely transforms how you look at the world."
Inition have also been making leaps in the world of augmented reality, which allows interactive graphics to be overlaid on real-time views, on the screens of smartphones and tablets.
"So far it's only really been used as a marketing gimmick," says Tims, "to make things pop out of a tin of beans, or fly in front of cereal boxes." Much of Inition's work has come out of marketing commissions – from full-scale virtual cars for Jaguar, to interactive models of luxury riverside appartments – but they have recently been working with architects and engineers to push forward the functional potentials of the technology.
Tims holds an iPad in front of a 3D-printed model of Zaha Hadid's new art gallery in Michigan. With a swipe of the screen, the static model comes to life: the sun comes out, showing where shadows will be cast across the site; trees sprout from the pavement and moving cars show how the building will be accessed. Another swipe and wind flow-lines pulsate across the roof. Swipe again, and a network of hidden pipes is exposed, revealing the building's servicing strategy. Move the iPad closer and you even start to hear the sounds of the surrounding streets.
"Architects hate sitting around a screen in front of clients," says Tims. "This way they can show the project in a much more intuitive way, and everyone can really understand it in three dimensions. Having all these digital layers also allows changes to be made quickly, without remaking the entire model each time."

Say if the following are True (A) or False (B).

A mood board is a type of  collage consisting 1. ________ images, text, or samples of objects in a composition of the choice of the mood board creator. Designers 2.________ others  use mood boards to develop their design concepts and 3.________ communicate to other members of the design team. They are often used 4. ________  graphic designers to enable a person to illustrate visually the direction of style 5.________ they are pursuing. However, mood boards can 6.________ be used to visually explain a certain style of writing, or 7. ________ imaginary setting for a storyline. They are not limited to visual subjects, but serve 8. ________ a visual tool to quickly inform others of the overall 'feel' or 'flow' that a designer is trying to achieve. Creating mood boards 9.________ a digital form may be easier and quicker, but physical objects often tend to have a higher impact.