Unit 2 - POSTERS AND BILLBOARDS

WHEN LOOKING FOR BILLBOARD LOCATIONS, THINK OUTSIDE THE BOX!

How do you find new locations for billboards? You "think outside the box"!
Let the creative side of your mind take over. Here are some ideas:
• Go to a city that does not allow billboards and negotiate. You could for example gain permission to construct two or three billboards, if you build a few "Welcome to _______" signs at each end of town.
• Instead of starting at the center of town and working out, start outside of town and work in – this gives you a much greater chance of finding locations in the more rural areas.
• Buy existing, old wooden billboard signs and upgrade them. (Make sure it's legal first).
• Go to the owner of a two-sided billboard that was built by a user (E.g. McDonalds, Fina, etc.) and see if they will rent the other side of the bill-board the other way from their business for a small sum.
• Follow new roads and highways under construction, and request permits as soon as possible.
Remember, the more difficult it is to find a billboard location, the more money it's worth once you get one.

Painted Billboards
Painted billboards are the oldest form of outdoor advertising. This concept originally came from the drawings on cave walls. Since the cave drawings, billboard advertising has adapted to technology and grown phenomenally.
Billboard companies use a special outdoor paint for their signs. This special paint is weather resistant, and it also has an ultra-violet absorber that will resist fading.
Painted billboards are also known as painted bulletins or paints. Painted bulletins  are recommended for signs that do not have complicated graphics but do have long display contracts.


1. outdoor ________
2. advertising ________
3. drawings ________
4. walls ________
5. grown  ________
6. paint  ________
7. weather ________
8. fading ________
9. known as ________
10. recommended ________

Athena Posters:A History Of The Famous Athena Retail Chain

The Athena Posters retail chain was very popular in the United Kingdom for a quarter of a century.
It was started in the summer of 1964 by Ole Christensen, and  soon more than sixty stores opened up across the 1.________. They supplied a range of items related to art, including materials, photo 2.________ and gifts. Athena also sold fine art, 3.________ design and photography. Many of their calendars carried exclusive prints, and their 4.________ cards were favoured by consumers and 5.________ alike. But it was in posters that their name was really made.
The most 6.________Athena poster of all time was ' Man and Baby" of 1986. The poster appealed to girls of all ages, and 7.________ everything that the stereotypical teenage girl in particular aspired to. Shot in 8.________, the image displayed a young man holding a new born baby. The poster was a record breaker in the history of poster 9.________ in the United Kingdom.
As success brought success, more mainstream 10. ________ were brought into the mix. Superstars such as Michael  Jackson and Madonna were soon appearing on 11.________ in the shops. Reproductions of 12.________ artists, notably Salvador Dali,  were also favourites.
But in the 1990s, there was a move away from posters, and all things printed. The digital age had arrived.  Real art still had its place, but populist designs mass made for the consumer market on paper did not. Athena closed in 1995.