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Lingua inglese

What is advertising?
1. Advertising aims at persuading and ________ potential customers.
2. We can find advertising in a huge variety of ________.
3. Sometimes, famous people become product ________.
4. Advertising can ________.
5. The UK will have to remove any ________ image of gender roles.
6. Stereotyped advertisements can cause social ________.
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Advertising strategies
What aspects have to be taken into consideration by companies when planning an advertising strategy?
A: The reason why consumers could benefit from buying the product.
B: Past market trends.
C: The environmental impact of the product.
D: Identifying a group of potential customers.
E: The amount of money the company is willing to invest in the campaign.
F: The customer's feedback.
G: The message that the company wants to convey.
H: What the purposes of the campaign are.
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Lingua inglese

The advertising campaign
Decide whether the following statements are true or false.
A: An advertising campaign is only focused only on the quality of the product advertised.
B: The acronym AIDA stands for attention, interest, desire, activation.
C: The first objective of the campaign is to catch the potential customer's attention.
D: The purchase of an advertised product is the final objective of a campaign.
E: The acronym AIDA was coined after the First World War.
F: Nowadays, consumers share their purchase experience with other people.
G: Advertising agencies help companies to develop an effective advertising campaign.
H: Different professionals work together in an advertising agency.
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Lingua inglese

Features of an advertisement
1. The ________makes a company immediately recognizable.
2. The overall image of a company is conveyed through ________.
3. Consumers can see a logo in different ________.
4. The product is described in the ________.
5. When writing a text aim at advertising, it is very important to choose the best ________
6. Sometimes, a good advert is made of a(n)________ alone.
7. Images can convey strong ________, and for this reason they are very important in advertising.
8. A synonym for slogan is ________.
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Lingua inglese

Advertising media
Many people can see ________ advertising while going around town. Depending on the location where it is ________, this type of advertising can reach specific groups of consumers.

________ advertising is very common, among the others, in fashion magazines. It can contain big ________ of texts.

________ advertising can reach an incredibly huge number of viewers. Unfortunately, it can be very ________.

The success of ________ advertising relies on the use of voice and music. It can reach many people during their ________ time.
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Other ways of advertising
1. Through product ________, companies can link their image to that of a particular person, organization or event.
2. Companies are supposed to ________ to sponsor an event.
3. When a company sponsors an organization, its ________ is visible on every promotional item.
4. Thanks to ________, a company can make one of its products appear in different types of TV shows.
5. Both the sponsor and producers take ________ from product placing.
6. ________ are important to establish a relationship with potential new customers.
7. Sometimes, companies ________new products during exhibitions.
8. Demonstrations are a good way to directly ________ customers.
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Lingua inglese

Digital advertising
Select the correct sentences.
A: Traditional methods of analysis of customer behaviour can be applied to digital advertising.
B: Digital advertising allows the advertiser to reach more people than other forms of advertising.
C: When using digital advertising, advertisers can immediately know if their advertising campaign is successful.
D: Customer are only viewers of digital advertising, and they cannot influence it in any way.
E: Companies should focus on a single social media platform to advertise their products.
F: It is important for companies to have a website.
G: Advertising on YouTube, companies can reach all the people who watch a given video.
H: Instagram is more popular among teenagers and young adults than Twitter.
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Influencers
Decide whether the following statements are true or false.
A: Influencers can direct other people's choices.
B: Influencers are particularly successful when they are able to connect with their followers.
C: Influencers never share aspects of their private life
D: Influencers should post contents every day.
E: Not only do they follow them, but people love sharing their favourite influencer's stories and posts.
F: Companies ask influencers to promote their products for free.
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Lingua inglese

The rebranding of Nespresso
Match the sentence halves.

1. Although Nespresso coffee is of good quality ________.
2. Nespresso wanted to understand ________.
3. Research showed that an important element in coffee enjoyment is ________.
4. George Clooney has been ________.
5. Nespresso sponsored its products ________.
6. Nespresso was able to understand ________.
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Reporting verbs
1. My boss told me ________ to confirm the order before speaking with her.
2. Mr Hendrix ________ Tom to organize his visit to the Hungarian facilities.
3. Louise advised us ________ sponsor the local football tournament.
4. Bill recommended ________ constant track of the results of our latest social media campaign.
5. Our CEO thanked the advertising agency ________ creating that amazing TV ad.
6. The recent drop in sales reminded ________ that we need to better understand our customers' needs.
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