U8 training: marketing, situation analysis, opinions, reported speech

10 esercizi
SVOLGI
Tipo di esercizi
Scelta multipla,
Completamento aperto,
Completamento chiuso,
Posizionamento,
Domande in serie
Libro
Business for the Future
Capitolo
Unit 8 - Marketing
INFO

Lingua inglese

The marketing concept
Select the correct sentences.
A: The purpose of marketing is to combine customer satisfaction and profit.
B: Marketing strategies aim at spreading knowledge about a product or service.
C: Before launching a product, companies usually make sure that the market will be interested in it.
D: The decisions made in a company are focused on the improvement of their products and services.
E: The terms Marketing 2.0 and relationship marketing have the same meaning.
F: The terms Marketing 3.0 and emotional and spiritual marketing have the same meaning.
Scelta multiplaScelta multipla
3

Il punteggio di un esercizio è determinato
dalla difficoltà: da 1 (più facile) a 5 (più
difficile).Vuoi saperne di più? Consulta il
Centro Assistenza

Lingua inglese

The marketing plan and process
1. The evaluation of possible areas of growth of a business. ________
2. The definition of who the potential customers may be. ________
3. The decision related to the marketing process. ________
4. The document that outlines the marketing strategy. ________
5. The action of checking the marketing strategy results. ________
6. A method that helps identify the chances of success of a new product or service. ________
PosizionamentoPosizionamento
2

Il punteggio di un esercizio è determinato
dalla difficoltà: da 1 (più facile) a 5 (più
difficile).Vuoi saperne di più? Consulta il
Centro Assistenza

Lingua inglese

Situation analysis
Decide whether the following statements refer to Primary research, Secondary research or SWOT analysis.
A: It aims at forecasting future trends in market.
B: It is carried out through the analysis of documents written by other people.
C: It involves a direct contact with customers.
D: It considers both internal and external factors.
E: It is a tool used before thinking about a marketing strategy.
F: Its main tool are market surveys.
G: The data gathered are not always accurate and up to date.
H: It aims at both expanding the market through the acquisition of new customers and consolidating it encouraging customer loyalty.
I: In order to be reliable, its sample size should be relatively large.
Domande in serieDomande in serie
3

Il punteggio di un esercizio è determinato
dalla difficoltà: da 1 (più facile) a 5 (più
difficile).Vuoi saperne di più? Consulta il
Centro Assistenza

Lingua inglese

Asking for and giving opinions
1. How do you ________ about the new product?
2. Yes, I ________ with you.
3. ________, I think that you are missing a point here.
4. If it ________ me, I would ask the customers first.
5. I'm ________ but I can't agree with you on this point.
6. In my ________, our company should invest more in research.
Completamento apertoCompletamento aperto
4

Il punteggio di un esercizio è determinato
dalla difficoltà: da 1 (più facile) a 5 (più
difficile).Vuoi saperne di più? Consulta il
Centro Assistenza

Lingua inglese

Marketing strategy
Decide whether the following statements are true or false.
A: Specialists think of a marketing strategy and then they analyse several aspects in order to understand its likelihood of success.
B: In order to think about a successful strategy, a company needs to define its goals.
C: The most important thing companies should know about their potential customers is their income.
D: A product has to be positioned on a specific target that includes people who are likely to need or want it.
E: The process through which a product is made unique to the eye of potential customers is differentiation.
F: The brand is the name of the product.
Domande in serieDomande in serie
3

Il punteggio di un esercizio è determinato
dalla difficoltà: da 1 (più facile) a 5 (più
difficile).Vuoi saperne di più? Consulta il
Centro Assistenza

Lingua inglese

Marketing tactics
1. The 4 Ps are: Product, Price, ________ and Promotion.
2. The marketing ________ is subject to changes depending on the offer a company wants to make to its customers.
3. Companies ________ a lot of time, energy and money to develop their products.
4. Packaging and ________ are among the key factors of a successful product.
5. Nowadays, ________ factors have to be considered when fixing the price of a product.
6. Launching a product at a low price to increase it after a while is called ________ tactic.
7.  In order to reach as many customers as possible, products need to be ________ through the best channel.
8. When communication aims at reaching the final customers, it is called Business-to-________ (B2C).
Completamento apertoCompletamento aperto
4

Il punteggio di un esercizio è determinato
dalla difficoltà: da 1 (più facile) a 5 (più
difficile).Vuoi saperne di più? Consulta il
Centro Assistenza

Lingua inglese

Implementation and control
Match each description to the correct phase.
A: The product enters the market.
B: Sales drop dramatically.
C: At this stage, the company's profits are threatened by fervent competition.
D: Competitors launch similar products
E: The public becomes familiar with the product.
F: During this stage there is a decrease in prices.
G: It can result in the withdrawal of the product from the market.
H: The product is promoted at different levels.
Domande in serieDomande in serie
3

Il punteggio di un esercizio è determinato
dalla difficoltà: da 1 (più facile) a 5 (più
difficile).Vuoi saperne di più? Consulta il
Centro Assistenza

Lingua inglese

Impulse buying
1. Sometimes people ________ purchase products they do not need.
2. Some marketing ________ have deep knowledge of the mechanisms that are behind impulse buying.
3. In many cases, staff are ________ encourage impulse buying.
4. Impulse buying is more common when a product ________ the customer's sense of self.
5. A(n) ________ number of purchases is thought to be driven by impulse buying.
6. Impulse buying are less common in ________ societies.
7. Impulse buying increases in ________ situations.
8. Impulse buying seems to be linked with ________.
Completamento chiusoCompletamento chiuso
3

Il punteggio di un esercizio è determinato
dalla difficoltà: da 1 (più facile) a 5 (più
difficile).Vuoi saperne di più? Consulta il
Centro Assistenza

Lingua inglese

Reported speech
1. They said they ________ to work on a new marketing strategy.
2. Our CEO said that sales were ________.
3. Somebody told me that they ________ a new store in town.
4. The researcher informed us that they ________ a focus group.
5. The customer affirmed that she ________ the product again.
6. The Marketing Manager asked us if we ________ the conference.
7. Clive suggested me ________ the new soft drink among teenagers.
8. The Marketing Manager told us that we ________ the price of the new hairdryer.
PosizionamentoPosizionamento
2

Il punteggio di un esercizio è determinato
dalla difficoltà: da 1 (più facile) a 5 (più
difficile).Vuoi saperne di più? Consulta il
Centro Assistenza

Lingua inglese

Marketing vocabulary
Decide whether the following statements are true or false.
A: Marketing is focused on customers' needs.
B: Three main methods are used to carry out the situation analysis.
C: SWOT analysis is aimed at transforming potential issues into advantages for the company.
D: When branding, you should consider the message you want to convey about your brand.
E: You need to keep in mind the three Ps when marketing a product: Product, Price and Promotion.
F: After outlining a Marketing Plan, companies have to implement and control it.
Domande in serieDomande in serie
3

Il punteggio di un esercizio è determinato
dalla difficoltà: da 1 (più facile) a 5 (più
difficile).Vuoi saperne di più? Consulta il
Centro Assistenza