Vocabulary: Advertising p. 70

Match the words and phrases to the correct definition.

1 Focusing a campaign or an advertisement on a specific audience.         ________
2 An advertising strategy that promotes a brand or an event using a famous person's image or status.         ________
3 When a product or brand is subtly included in a TV show or film without being a direct advertisement, it's a hidden marketing strategy.         ________
4 Strategies to promote a product that can be considered unconventional, often because they are creative and cost little money.         ________
5 An online advert which opens in a new window.         ________

Complete the text with the words and expressions from STEP 1.

Strategies for a great online marketing campaign
1 ________ is essential – aim your campaign at a specific group or type of people. This will help you choose the social media where you'd like to promote your product or service.
2 Create effective videos and images: ________ are ideal if you want to encourage people to visit the website of your product or service.
3 That famous company is specialised in ________: they use street-art techniques to promote brands.
4 The film used ________ by showing the main character using a popular brand's new smartphone.
5 Can you have the support of a VIP or a famous person? ________ is a good way to boost the number of clicks.